Media Crisis Management
It is imperative to say and do the right thing during a media crisis, when
images are most vulnerable. "No comment" actually is a comment, and it
is rarely the appropriate one. When and how should details be released?
Press conference? Newsmagazine exclusive? What should be said, who
should say it, and to whom? What if the media hasn't gotten hold of the
story yet?
If your client is experiencing (or about to endure) a major media crisis,
every second counts in appropriately diffusing the media tension. Our
primary goal during this critical time is to help your client move through the
event quickly with their credibility intact.
**If you enlist our services at this stage, we are committed to 24-hour
availability.**
images are most vulnerable. "No comment" actually is a comment, and it
is rarely the appropriate one. When and how should details be released?
Press conference? Newsmagazine exclusive? What should be said, who
should say it, and to whom? What if the media hasn't gotten hold of the
story yet?
If your client is experiencing (or about to endure) a major media crisis,
every second counts in appropriately diffusing the media tension. Our
primary goal during this critical time is to help your client move through the
event quickly with their credibility intact.
**If you enlist our services at this stage, we are committed to 24-hour
availability.**
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