Media Training/Crisis Simulation
Crisis Contingency Partners
Copyright © 2008 Crisis Contingency Partners. All rights reserved.
Both media training and real-time crisis simulations are highly effective
tools for rehearsing and successfully managing media incidents,
especially when administered prior to a public expose. Among other
crucial skills, you, your clients and key members of their brand team will
learn how to:
It is important to be realistic - some public personalities shine too brightlyto expect that personal incidents will escape media attention; however, a
trained client is less likely to behave in a manner that will exacerbate
media tension.
tools for rehearsing and successfully managing media incidents,
especially when administered prior to a public expose. Among other
crucial skills, you, your clients and key members of their brand team will
learn how to:
 | Establish a scramble team | |
| Outline event communication protocols | |
| Create a decision chain | |
| Develop holding statements for the media | |
| Evaluate media crisis potential |
It is important to be realistic - some public personalities shine too brightly
trained client is less likely to behave in a manner that will exacerbate
media tension.
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