It is important to include a crisis communications specialist on your
client's scramble team even if they already count a manager, sports
agent, talent agent, attorney or independent publicist among their
advisors.

Each of those professionals has been retained on your client's team to
lend expertise and best practices from their area of influence.  While
they each have a specific role to play in sustaining the client's image
and brand; none of them are trained in crisis communications.   

Crisis Contingency Partners does not compete with these key team
members; rather, we help them identify areas of negative exposure and
risk for clients and act as a resource for developing strategies to
manage the way the media portrays your clients' images.
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Crisis Contingency Partners