When your clients are visible public personalities -- recording artists, actors,
professional athletes, elected officials -- every move they make is
magnified, especially their mistakes.
Twenty-four hour cable and Internet news...blogs...instant messages...text
messages...podcasts...camera-wielding paparazzi...in a social atmosphere
where instant communication is the norm and celebrity scandals dominate
headlines, a personal crisis experienced by one of your clients could be
broadcast to the world before you have processed what actually transpired.
Most importantly, a client's image, reputation, lifestyle and ability to continue
their livelihood could be threatened if they do not take immediate control of
the way their story -- their brand -- is being portrayed in the media.
Once the story escalates into a full media crisis, containing the situation is
like extinguishing a bonfire with an eyedropper of water. Are you as
prepared as you think you are? Is your client? Can you get ahead of the
scandal quickly enough to tell the story their way? Will their story weather
Crisis Contingency Partners can assist with:
|Crisis Contingency Partners
Partners works with
managers at all
stages of media
Our goal is to
ensure that your
clients control the
way their stories
are told and diffuse
libelous attacks and
It's simple. If you do not have a crisis contingency plan in place for your
clients, a media scandal will get the best of you -- the only unknown is
when. Don't let that happen. Take the right steps now to fully prepare your
clients and support team.
Copyright #169; 2008 Crisis Contingency Partners. All rights reserved.